by Ann Cavoukian 

I am becoming increasingly concerned about the lack of understanding of a key privacy issue – the ease of data linkages in an ever-increasingly online world, that renders otherwise non-identifiable information, identifiable.   

New analytic tools and algorithms now make it possible, not only to link a number with an identifiable individual, but also to combine information from multiple sources, ultimately creating a detailed personal profile of a personally-identifiable individual.  

In this information age, people are sharing personal information about themselves in new ways, including through personal blogs and social networking sites. Imagine a scenario where your “anonymous” comments on a newspaper website or in an online chat forum could be tracked back to you personally, simply by linking your IP address and browser data across multiple platforms. 



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