2012 B2B content marketing trends

an all be classified as content and some can be interesting enough to engage a business’s audience, many of these tactics are more outbound than inbound. On their own, case studies, press releases, and websites can be too company focused to be considered genuine inbound marketing initiatives. It’s also not uncommon to see whitepapers written or sponsored by companies that are moderately disguised sales materials.



Digital sinage: Telling the right story to drive customer acquisition

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